Sabtu, 17 Januari 2009
The Power of Content
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You MUST have high quality, unique content if you want long-term, free search engine traffic
This is the most important tip of all. Sadly, it’s one which many website owners ignore. Provide LOTS of information-rich, keyword-rich, useful content for the search engines and humans to find. You know that search engines are being clogged with junk at an alarming rate. The other day, I came across a marketer who was boasting that he owned more than 20,000 blogs - and he’s not the only one. Consider the scary effect of this exponential increase in low quality blogs and websites. Old, large, well established sites will inevitably become more and more important and trusted by the search engines. Owning a large, well established, high quality site is a very solid investment in your future.
These days, even Google’s webmaster guidelines advise affiliates to publish “unique and relevant” content. If you spend time thinking of ways to provide truly USEFUL content that people will talk about, you’ll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so. This method has worked extremely well for me and continues to work very well. If your website helps solve people’s problems, they’ll love you for it.
Keep ADDING fresh, relevant, useful content
According to Google, about half the 2.5 billion searches done a day at Google are for unique, one-off phrases. The more pages you build full of on-topic material, the better the chances your site will be found. When it comes to keywords, think big. You want your site to be found via THOUSANDS of different phrases every month
Then you can lure that traffic to your best money-generating pages or to your newsletter sign-up page.Also, search engines prefer fresh sites which keep gradually adding new content. Don't let your site go stale.
Tips : The user must know what the site is about in few seconds.
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