SeoTip4bLog

There are three major types of search engines ‘spider’ or ‘crawler’ engines, directories and hybrids. Google
is a crawler-based engine.

Crawler Search Engines
A crawler search engine, like Google, ‘crawls’ or ‘spiders’ through your website and all its related links. This means that the spider will visit your website then read all the pages and follow all the links. Spiders usually return to your website every month or so to look for changes. Everything the spider finds goes into an index. The index is like a large catalogue containing a copy of every webpage the spiders find in cyberspace. If your webpage changes, then the spider should find this change and update the index. When you type in a keyword or phrase into a crawler-based search engine the search engine software sifts through the millions of pages stored in the index and gives you the results it believes is most relevant to your search query. Most crawler-based search engines work in this way with minor changes to software, indexing, etc. That is why if you type the same query into different search engines you can get varied results.?
Directories
Directories differ from crawler-based search engines in that you, as a webmaster, submit a short description about your site, which is then categorised by humans. Search results are based on what is in the description about your site.?
Hybrids
Hybrid search engines are a combination of the two types of search engines listed above.

1. No stop words in your title tag


2. Keyword included in title


3. Website name not included in title


4. Keyword in meta keywords líst


5. Keyword placed as close to the beginning of the meta keywords líst as possible


6. Keyword appears in bold at least once in the content


7. Keyword has a 2% weíght


8. Keyword is in the first heading tag and is at the top of the page content


9. Keyword is in the first 50 words and last 50 words of the page


10. Page content is between 100 and 1400 words


11. Keyword is in one of the first three alt image attributes and is in three of them in total

You MUST have high quality, unique content if you want long-term, free search engine traffic

This is the most important tip of all. Sadly, it’s one which many website owners ignore. Provide LOTS of information-rich, keyword-rich, useful content for the search engines and humans to find. You know that search engines are being clogged with junk at an alarming rate. The other day, I came across a marketer who was boasting that he owned more than 20,000 blogs - and he’s not the only one. Consider the scary effect of this exponential increase in low quality blogs and websites. Old, large, well established sites will inevitably become more and more important and trusted by the search engines. Owning a large, well established, high quality site is a very solid investment in your future.

These days, even Google’s webmaster guidelines advise affiliates to publish “unique and relevant” content. If you spend time thinking of ways to provide truly USEFUL content that people will talk about, you’ll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so. This method has worked extremely well for me and continues to work very well. If your website helps solve people’s problems, they’ll love you for it.

Keep ADDING fresh, relevant, useful content

According to Google, about half the 2.5 billion searches done a day at Google are for unique, one-off phrases. The more pages you build full of on-topic material, the better the chances your site will be found. When it comes to keywords, think big. You want your site to be found via THOUSANDS of different phrases every month

Then you can lure that traffic to your best money-generating pages or to your newsletter sign-up page.Also, search engines prefer fresh sites which keep gradually adding new content. Don't let your site go stale.

Tips : The user must know what the site is about in few seconds.

Write articles and submit them to article directories. Make sure they're USEFUL, interesting articles, not fluff. Other websites will pick up these articles and use them on their site.If you've added a link to your site in the "About the author" box at the bottom of the article, you can get hundreds or thousands of links to your site. You also boost your reputation.
When writing the article, you need an eye-catching heading. You also need to give people a strong incentive to visit your site. Here are some ways to do that:

• Give people a link where they can get a free report.


• Tell them where they can subscribe to your newsletter.


• Tell them to visit your site for Part 2 of the article.


• Tell them to visit your site for a more comprehensive version of the article.

Distributing articles to directories is tedious and time-consuming. You can either do it manually or you can speed up the process - and receive a very helpful instruction manual - if you use ArticleAnnouncer. It's expensive but good value.

Another popular way of distributing articles is to use the Article Marketer service to do all the hard work for you. iSnare is another good one.

Here are some popular article distribution sites;

http://ezinearticles.com
http://www.goarticles.com
http://www.netterweb.com
http://www.articlefinders.com
http://www.articlecity.com
One annoying thing about this technique is that some unscrupulous website owners will publish your articles without linking back to your site. Oafs like that should be tarred and feathered, I reckon.

Over all, the advantages outweigh the minimal disadvantages

If you want to get LOTS of traffic from search engines, you need to find out the exact phrases which people are typing into search engines. There are free tools available for this, but they're not nearly as useful as the more comprehensive paid tools. For example, if you're using the Overture keyword tool for your research, be warned, its results can't be trusted.

Here are the example of overture keyword result :

bikini girls
girls bikini
bikini girl
girl bikini
bikinis girl
girl bikinis

This is obviously nonsense. The Overture tool is useful to give you a quick rough guide, but NOT for
serious research. So, I recommended you to visit jay's website. Jay has spent of hours researching and analyzing research tools. He built the best site on internet reviewing keyword research tools-KeywordWorkshop.com

Try this page titles experiment

Here's a good way increase your traffic. Go to Google and type any phrase into the search box. Look at the titles of the websites in the top 10 rankings. Which ones catch your eye and tempt you to click on the link? Some are dreadfully stodgy, boring. Some are merely a long list of keywords. Some are good. Some are junk.

Good titles are written for search engines AND humans

Now look at the titles on your site. Start with your most important pages. Rewrite them to make them more eye-catching. Now go to Google and do a search of your site like this...

site:yoursite.com

Study the page titles. If you own a large site created over many years, you may be horribly embarrassed at just how BAD some of your page titles are. Do you want to find some examples of good titles? Simply go to Google and do some more searches. Don't stick to your industry.

Type in all sorts of different phrases and study the titles that appear in the top 10. You'll soon be brimming with ideas on ways you can improve your page titles. Checking how enticing the information is in your meta description tag can help, too. Some search engines display this information in their search results.

If you have a well established site, you may have written many of your page titles and meta descriptions years ago when you knew less about marketing than you do now. If so, it's time for another look at them.

Search engines are getting cleverer all the time. You can try to outsmart them but to me it makes more sense to work WITH them. They're gradually getting better at sifting out low quality websites and ranking them poorly. So build high quality websites containing genuinely useful material that other people want to link to.The basics of good search engine optimization are fairly simple. Here's a very quick summary :

• You need to make it easy for a search engine to figure out the topic of your page.


• Find appropriate keywords or key phrases and use them in the title, in the page heading, in the introduction, throughout the article, in the meta description, in alt tags, at the end of the article, in links on the page, in bold or italics, and perhaps in a list on the page.


• Use key phrases in your file names, for example: keyword1-keyword2.html


• Use synonyms and word variations naturally throughout the page.


• When linking to your pages, use appropriate keywords in the anchor text (the words people click on). Do this for links throughout your site, and also on other people's sites which link to yours. Vary the anchor text.


• For internal links, it's better to use text than graphical links.


• Create a logical navigation system so that humans and search engines can easily find the content on your site.


• Get links from other sites to internal pages as well as to your main page.

This is just a brief overview of a big topic.
If you want excellent, reliable advice on search engine optimization, there's one place I recommend above all others. It's the resource the professionals use - Stephen Mahaney and his team at
Planet Ocean. These guys do nothing but search engine optimization. They're experts. I've been a subscriber for years. Planet Ocean is an often recommended resource because it publishes a search engine optimization newsletter and an excellent book which is updated every month, so you can rest assured the information you're reading is right up to date.